EVEN STUDIO Brings Music, Merch, Tickets, and Fan Experiences Into One Direct-to-Fan Destination
SSO Artists Entertainment is highlighting EVEN STUDIO, a new direct-to-fan platform designed to give artists a standalone destination for music, merchandise, ticketing, community, and exclusive fan experiences.
EVEN STUDIO Brings Music, Merch, Tickets, and Fan Experiences Into One Direct-to-Fan Destination
SSO Artists Entertainment is highlighting EVEN STUDIO, a new direct-to-fan platform designed to give artists a standalone destination for music, merchandise, ticketing, community, and exclusive fan experiences.
Launched by direct-to-fan music platform EVEN, EVEN STUDIO gives artists and their teams a centralized, artist-controlled destination that can live on an artist's own domain. Instead of sending fans across multiple third-party platforms for music, merchandise, tour information, tickets, livestreams, and community features, STUDIO brings those experiences together in one place.
The platform is designed to complement traditional streaming distribution rather than replace it. Artists can continue releasing music across DSPs while using EVEN to build deeper relationships with their most engaged listeners, create direct revenue opportunities, and develop an owned fan audience around each release.
Key Features
Unified Artist Destination
EVEN STUDIO combines music releases, merchandise, tour announcements, ticketing, livestreams, fan community tools, and exclusive experiences into a single branded destination.
Artists can use the platform beyond an individual album campaign, allowing a STUDIO page to evolve into an ongoing home for releases, physical products, presales, live experiences, hospitality, and fan engagement.
Early-Access Music and Pre-Orders
EVEN STUDIO reimagines the traditional album pre-order by giving fans something immediately after purchasing.
Artists can provide purchasers with early access to up to four tracks before the official release date, with additional music able to unlock throughout the campaign. This allows artists to build momentum before a wider streaming release while giving core fans an added reason to support the project directly.
Eligible redeemed album sales may also be reported to chart providers under applicable chart rules.
Direct Fan Relationships
Direct-to-fan platforms allow artists to establish a more direct relationship with the people supporting their work.
According to EVEN, its broader platform supports 500,000+ artists across more than 3,000 labels and distributors in over 110 countries, with support for 30+ global payment methods and 140 currencies.
Purchases, community activity, presale registrations, and other interactions can help artists and their teams build permissioned fan relationships that continue beyond a single release cycle.
Interactive Fan Tools
EVEN STUDIO is built for more than music sales.
Artists can use the platform to create:
- Livestreams
- Exclusive content
- Fan communities and chat experiences
- Merchandise drops
- Tour announcements
- Presale registration
- Ticket access and waitlists
- VIP and hospitality experiences
- Other artist-led digital and physical experiences
The goal is to create a destination where an artist's most engaged listeners can move naturally between music, community, live events, merchandise, and future releases.
Getting Started Through SSO
SSO artists interested in exploring EVEN should first:
- Deliver your first release through SSO.
- Create and set up your EVEN artist account through EVEN for Artists.
- Once your release and EVEN account are established, contact SSO Artists Entertainment so our team can help you determine the next steps for your direct-to-fan setup.
Artists can contact SSO by opening a Support Ticket through their SSO services or by using the official SSO Contact Form.
EVEN STUDIO is currently available by invitation. Access and campaign eligibility are determined by EVEN, but SSO artists can contact our team after completing the steps above to begin the process and explore available opportunities.
A New Layer for Artist-Fan Commerce
Streaming remains one of the most important tools for global discovery and reach, but direct-to-fan infrastructure gives artists another layer to build around that audience.
EVEN STUDIO creates a bridge between listening and direct support by allowing fans to purchase music early, join artist communities, access tickets, shop merchandise, and participate in experiences without fragmenting those interactions across unrelated services.
For SSO artists, the platform represents another tool for building sustainable release campaigns and stronger long-term relationships with listeners.
Links
- EVEN for Artists
- EVEN STUDIO
- Music Business Worldwide: EVEN launches STUDIO
- SSO Artists Entertainment Contact Form