SSO Artists Entertainment Announces Partnership with Managed Media Inc.

Expanding opportunities for independent music in hospitality and entertainment venues across North America.

October 4, 2026 | Partnerships | SSO Newsroom

SSO Artists Entertainment, LLC is pleased to announce a partnership with Managed Media Inc., expanding its approach to music distribution through the business-to-business background music market.

Based in London, Ontario, Managed Media Inc. is a content delivery network and aggregator serving themed entertainment venues across North America. Its music and video delivery services help businesses create entertainment experiences tailored to their spaces and audiences.

The partnership creates a new pathway for SSO's music to reach listeners in commercial settings, including bars, restaurants, and entertainment venues. It supports SSO's continued work to connect independent artists and producers with more places where music is heard, discovered, and licensed.

Background music distribution, often called overhead music distribution, places music within the everyday experience of a business. A recording can help set the atmosphere for a meal, a night out, or a visit to an entertainment venue. For artists and producers, this market offers opportunities to reach audiences beyond their existing listeners and develop additional commercial uses for their work.

Through this partnership, SSO is expanding its focus on business music licensing as part of a broader catalog strategy. The goal is to create more opportunities for discovery and licensing revenue, with participation and earnings shaped by the applicable rights, programming, and licensing arrangements.

The relationship with Managed Media marks another step in SSO's commitment to building practical distribution opportunities for independent music, connecting creative work with the businesses and audiences that give it a place in daily life.

Learn more at managedmedia.com.

About SSO Artists Entertainment

SSO Artists Entertainment, LLC is an independent music company supporting artists and producers through artist services, music distribution, and digital solutions.