SSO Introduces White Distribution Services

Today we’re introducing White Distribution Services by SSO Artists Entertainment.

For years, white-label solutions have existed for record labels. We asked a different question:

Why should distributors be forced to build everything themselves?

White Distribution Services gives companies access to the infrastructure that powers modern music distribution, allowing organizations to launch and operate their own branded distribution platforms without spending years building delivery pipelines, metadata systems, rights routing, reporting infrastructure, and platform integrations from scratch.

Built on SSO’s infrastructure stack, partners can access:

• DDEX-compliant API infrastructure • Bulk distribution across 450+ global platforms • Automated metadata validation and delivery pipelines • Rights routing and catalog management systems • Real-time royalty and analytics infrastructure through SSO Node • ISRC registration and publishing administration tools • Apple Digital Masters encoding workflows • Full frontend, backend, and platform engineering support • White-label deployment under your own brand and pricing model

Whether you’re a record label, media company, technology startup, creator platform, rights management organization, or an emerging distributor, White Distribution Services provides the operational foundation needed to launch and scale distribution products without rebuilding the underlying infrastructure layer.

The future of music distribution will not be defined solely by access to platforms.

It will be defined by ownership of infrastructure.

Explore White Distribution Services:

White Distribution Services